Slide Deck: Fall 2015 Alumni Report on Email Best Practices
Almost all colleges and universities use email as one of the primary ways to reach their alumni. Our Emails Best Practices Report examines current best practices in alumni email outreach, highlighting those schools and marketing messages that have the best chance to break through the din and reach the hearts and minds of alumni. We reviewed several hundred emails looking for the most impressive and notable emails in terms of visual design, readability and impact. This deck offers recommendations that any higher education institution can implement to improve its email communications to alumni.