Slide Deck: Fall 2015 Alumni Report on Email Best Practices

Amanda Kohn by on Feb 22, 2016


Almost all colleges and universities use email as one of the primary ways to reach their alumni. Our Emails Best Practices Report examines current best practices in alumni email outreach, highlighting those schools and marketing messages that have the best chance to break through the din and reach the hearts and minds of alumni. We reviewed several hundred emails looking for the most impressive and notable emails in terms of visual design, readability and impact. This deck offers recommendations that any higher education institution can implement to improve its email communications to alumni.

Fall 2015 Alumni Report: Email Best Practices Summary Slide Deck from Corporate Insight
If you do not have access to SlideShare, click here to download the slide deck.
For more information on Alumni Monitor and our research on alumni outreach and engagement, please contact Dana Peterson at or visit us at

About The Author

Amanda Kohn

Amanda is a Senior Research Associate for Alumni Monitor at Corporate Insight. Read more