Twitter: not only a powerful tool for discussion and interaction, but a vital marketing role for universities to engage with valuable, tech-savvy consumers in real time

• Alumni Twitter Outreach Report : examines current best practices for how colleges can use Twitter to reach and engage alumni
• Reviewed: over 50 schools’ main and alumni-focused Twitter profiles looking for impressive and notable:
• Page design – engaging Twitter profile layouts
• Content – valuable and relevant posts for alumni
• Overall promotion – publicity of accounts and leveraging of content on main websites
• This deck: offers implementable recommendations to improve Twitter presences and social media initiatives for alumni