One Day to Deliver! Best Practices for Maximizing Giving Day Potential
Giving Days are 24-hour online fundraisers that raise money for a nonprofit or higher education institution. By using digital tools and social media networks, these single-day donation drives can help recruit new donors, re-connect existing donors to their university and build a sense of community and excitement around donating to an alma mater. Higher education institutions seem to have woken up to the potential success of one-day fundraisers in 2012, when Columbia University raised $6.9 million in a 24-hour period. This was followed up in 2013, when Columbia raised $7.8 million from over 9,700 gifts.
In this deck, we offer recommendations that any higher education institution can implement to help run its most engaging and successful Giving Day yet.
For more information on Alumni Monitor and our research on alumni outreach and engagement, please contact Dana Peterson at email@example.com or visit us at alumnimonitor.corporateinsight.com.