Gifting on the Go The Growing Use of Apps in Development
This edition of the Alumni Monitor Report reviews the user experience of alumni mobile apps, with a special focus on the gift giving process. We examine the alumni apps of seven schools, looking at the donation functions offered and alumni outreach conducted through the apps. This report also looks at the ease-of-use and design of each school’s app, identifying best practices related to alumni apps.
Alumni Report on Email Best Practices
Almost all colleges and universities use email as one of the primary ways to reach their alumni. Our Emails Best Practices Report examines current best practices in alumni email outreach, highlighting those schools and marketing messages that have the best chance to break through the din and reach the hearts and minds of alumni. We reviewed several hundred emails looking for the most impressive and notable emails in terms of visual design, readability and impact. This deck offers recommendations that any higher education institution can implement to improve its email communications to alumni.
Face-Off: Alumni Outreach and Development Best Practices for Facebook
Social media has grown from an afterthought to a key component in alumni outreach, offering schools a new channel to reach out to graduates. Facebook provides a flexible outlet for alumni development offices to reach university communities. The wide scope of instantly publishable content raises the question: What is the best way to reach and stay in contact with alumni on Facebook?
Alumni Engagement & Giving Survey
Corporate Insight is excited to release the results from our most recent Alumni Engagement & Giving Survey, which aimed to understand the relationship between graduates and their alma mater. With this research, we can better understand how graduates feel about their schools and how their opinions relate to their donating behavior.