LinkedInsider: Universities Use Data-Driven Competitive Analysis for Alumni Outreach

by on Apr 30, 2015

linkedinlogoThe New York Times recently reported that universities are increasingly turning to LinkedIn to help with tracking alumni employment. The article explains that alumni job placement information can be used to help current students network and find opportunities. The Times article highlights that the alumni outreach environment has changed, quoting UC San Diego’s Vice Chancellor for Advancement, Armin Afsahi: “‘The old models of alumni relations don’t work. We have to be a data-driven, intelligence-oriented organization to create the engagement and value’ that students and alumni expect.”

The New York Times piece notes that social media is increasingly important to alumni engagement and tracking. Additionally, universities are learning to emphasize online efforts for alumni outreach and development. The shift to social networks as a development tool highlights the need for understanding which campaigns generate interest and requires awareness of social media best practices.

LinkedIn Academic Site

Colleges and universities now have the opportunity to tap into competitive intelligence and receive up-to-date analyses of changes and additions to alumni outreach and development sites. An in-depth look at best practices focuses on topics like mobile apps for alumni and social media outreach. Understanding the environment for online alumni engagement can help colleges and universities bolster their own development efforts, for example seeing what sort of posts are frequently liked and reposted can help universities plan their outreach.

For more information on Alumni Monitor and our research on alumni outreach and engagement, please contact Dana Peterson at or visit us at