Kimbia-Powered Giving Days: This Single-Day Crowdfunding Platform is Helping Break Higher Ed Donor Records
Kimbia—the Texas-based online crowdsourcing technology platform—launched back in 2007 as a “one-stop shop” for online fundraising. By capitalizing on current trends in online campaigns, Kimbia seeks to engage donors across the Internet and leverage the power of social networking.
Key Features of the Kimbia Platform
Kimbia claims its platform is unique because it has an eye towards the donor experience. We tested it out and found some notable features that make things easier for development and communication professionals as well:
- A scalable and secure giving day website, managed internally (by development/alumni staff) but hosted by Kimbia
- A platform that is capable of handling the high transaction volume of Giving Days (392 transactions per minute, according to Kimbia)
- With widgets that support easy peer-to-peer marketing, alumni can share and embed real-time progress displays on website or social media page.
- Internationalization, multicurrency, multifunds flow to extend campaigns worldwide
Case Study: Columbia University’s CASE Award-Winning Giving Day
Many higher education institutions have started using Kimbia to “power” their giving days or “fundraising blitzes.” One example is Columbia University’s Giving Day, a 24-hour online fundraising event, launched in 2012. The Council for Advancement and Support of Education (CASE) awarded Columbia University the “Innovative Use of Technology in Fundraising” Award for its 2013 Giving Day.
To date, Columbia’s award-winning one-day competition is the single largest higher education Giving Day, so it certainly puts Kimbia’s functionality to the test. The Columbia Giving Day campaign utilizes a combination of social engagement and matching fund game strategies that place Columbia University’s 25 schools and colleges in real-time competition with one another, through a mix of prizes, student stories, and a series of live events.
Columbia Giving Days have been steadily building momentum and staying power. Columbia’s first Giving Day raised $6.8 million in 24 hours; last year, Columbia’s event raised $11,064,924. The 2015 Giving Day took place on October 21 and brought in $12,788,367.
For more information on Alumni Monitor and our research on alumni outreach and engagement, please contact Dana Peterson at firstname.lastname@example.org or visit us at alumnimonitor.corporateinsight.com.