James Madison University Picks Up Carpool Karaoke
Following the smash success of The Late Late Show’s Carpool Karaoke, in which host James Corden chauffeurs celebrity guests through a singalong, James Madison University spoofed the series for its second annual giving day, held March 14, 2017. JMU’s Carpool Karaoke features President Jonathan R. Alger, Senior Vice President of Student Affairs Mark Warner and a car full of students, athletes and mascots as they drive around campus singing songs, showcasing their JMU pride and wishing each other a happy giving day. A URL shown at the end of the video directs viewers to the JMU Giving Day microsite, where they can donate. The video garnered more than 190,000 views and more than 2,300 shares on Facebook. Other JMU Giving Day videos released that week received less than a tenth of that engagement.
James Madison University Carpool Karaoke
With giving day season in full swing, schools are launching hourly challenges, gift matching competitions and social media ambassador programs to grab donors’ attention and support for their 24-hour fundraisers. As they craft their engagement efforts, schools should consider JMU’s innovative lead that connects fundraising efforts to viral trends. In addition to boosting online engagement, these creative initiatives ignite school spirit and spark alumni interaction across social networks, all of which translate into donation dollars.