Gifting on the Go  The Growing Use of Alumni Apps in Development

 Corporate Insight’s latest Alumni Monitor report explores how schools are using mobile apps to connect with, service and solicit donations from alumni. 


A Look at How Universities Use Mobile Apps

This edition of the Alumni Monitor Report reviews the user experience of alumni mobile apps, with a special focus on the gift giving process. We examine the alumni apps of seven schools, looking at the donation functions offered and alumni outreach conducted through the apps. This report also looks at the ease-of-use and design of each school’s app, identifying best practices related to alumni apps.

Slide Deck: Report Preview


Facts and Figures from the Report

stat_icon_2 Out of seven universities’ alumni apps, 86% offer a directory
stat_icon_2 Six link to the directory from the main menu
stat_icon_2 43% fill out a profile with linked social media account information
stat_icon_2 Six provide an events calendar
stat_icon_2 86% announce alumni meet-ups
stat_icon_2 71% provide information on sports events
stat_icon_2 Five include announcements about professional events
stat_icon_2 86% promote social media presences
stat_icon_2 29% populate fields in the gift giving process with social media account information
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For More Information about Alumni Monitor, contact Dana Peterson at or 646-454-2665.