Face-Off: Alumni Outreach and Development – Best Practices for Facebook
Social media has grown from an afterthought to a key component in alumni outreach, offering schools a new channel to reach out to graduates. Facebook provides a flexible outlet for alumni development offices to reach university communities. The wide scope of instantly publishable content raises the question: What is the best way to reach and stay in contact with alumni on Facebook?
In this slide deck, we examine how universities are using Facebook and consider common trends in posts, use of video and imagery posts and popular shared story types.
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For more information on Alumni Monitor and our research on alumni outreach and engagement, please contact Dana Peterson at firstname.lastname@example.org or visit us at alumnimonitor.corporateinsight.com.