Alumni Monitor


Alumni Associations Kick Off with Bowl Season

Each year, alumni across the country rally to support their alma maters in the NCAA basketball tournament. With its dramatic upsets and buzzer beaters, March Madness is consistently one of the most exciting tournaments in collegiate sports. University alumni associations should use this opportunity to bolster support and spark engagement among their base during the […]

Schools Offer Innovative Behind-the-Scenes Views of the PyeongChang Olympic Winter Games

As eyes around the world turned to PyeongChang for the Winter Olympics, schools took the opportunity to highlight that athletes and coaches represent not only their country but also their schools, spotlighting attending alums’ success through social media posts and articles. While most schools provided some degree of Olympic coverage with social media posts and […]

Topics: Special Events 

University of Virginia’s Swift Response to the Violence in Charlottesville

Following a violent white supremacist rally at the University of Virginia and the subsequent murder of a counterprotestor, schools are addressing their communities, students, parents and alumni across email, social media posts, magazine articles and press releases. UVA addressed the violence on its campus immediately, assuring alumni and supporters that the campus is a safe […]

How Schools Can Address Declining Student Attendance at Athletic Events

Since 2009, colleges and universities have observed a disturbing decline in average student attendance at football games, with a 7.1% average decrease across the board. This alarming trend is highlighted in a Bloomberg Businessweek article that cites recent statistics revealing average student attendance at Football Bowl Series, the top-tier of NCAA football, dropped for the […]

Topics: Special Events 

Dedicated Microsites Make It Easy to Find Alumni Volunteer Opportunities

In our recent Alumni Volunteerism: Transitioning into the Digital Era brief, Corporate Insight presents four best practices on alumni volunteerism, drawing from our Alumni Monitor Updates, which track 45 schools with a wide range of endowment sizes.  Here, we highlight key findings on volunteer opportunity findability as well as spotlight the Ohio State University, a […]

Make the Most of Alumni Messaging: Email Best Practices

In our recent Email Best Practices: Let’s Connect! brief, Corporate Insight reviews several hundred emails from colleges and universities and examines current best practices in alumni email outreach, highlighting those schools and marketing messages that stand out in alums’ ever-filling inboxes. Here, we highlight key findings on email design as well as spotlight Davidson College, a […]

He Was There for Them: Jon Bon Jovi Crashes FDU Graduation

Following a nation-wide contest that received hundreds of entries, Jon Bon Jovi crashed Fairleigh Dickinson University’s 74th annual commencement ceremonies with a mini acoustic set and a speech that encouraged graduates to take control of their own stories. “Today marks the end of one chapter of your life and the start of another,” Bon Jovi […]

Topics: Special Events 

Olympic Fever: Schools Showcase Their Summer Olympians

The 2016 Summer Olympics in Rio de Janeiro concluded on Sunday, August 21, capping a historic games for Team USA who captured a record-high 121 total medals. The passionate excitement for the Olympic games is a fantastic opportunity for colleges to stimulate alumni interest in their school. Among the thousands of athletes who competed in […]

Topics: Special Events 

Five Alumni Associations That Nailed March Madness on Facebook

College athletics, particularly basketball and football, are a big source of pride for alumni. Large college sporting events are a great opportunity for alumni associations to galvanize their audiences, and it doesn’t get any bigger than March Madness. The 2016 NCAA basketball tournament lived up to the hype, delivering bracket-busting upsets, Cinderella runs and last-second […]