Alumni Monitor


Alumni Associations Kick Off with Bowl Season

Each year, alumni across the country rally to support their alma maters in the NCAA basketball tournament. With its dramatic upsets and buzzer beaters, March Madness is consistently one of the most exciting tournaments in collegiate sports. University alumni associations should use this opportunity to bolster support and spark engagement among their base during the […]

Alumni Associations Spark Participation and Engagement for Valentine’s Day

Colleges and universities are continually looking for ways to spark alumni participation, and Valentine’s Day 2018 is no exception. This month, schools took advantage of the commercial holiday to connect with alumni through personal stories, to enter in sweepstakes and giveaways and to prompt participation in alumni associations. Through email, social media posts and public […]

Topics: Social Media 

Alumni Associations Celebrate the Holidays

With holiday festivities in full swing, 21 schools in the Alumni Monitor coverage group have produced seasonal greeting videos, hosted themed events, launched giveaways and posted holiday wishes on social media. After a review of all these celebrations, three stand out for their alum engagement and creativity: 1. Seton Hall’s Twitter Giveaways The university launched […]

Topics: Giving  Social Media 

Engaging Alumni in 140 Characters or Fewer

In our recent Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time report Corporate Insight explores the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. Here, we highlight key findings on how schools can publicize their Twitter profiles effectively, provide engaging content while maintaining […]

Schwab on Snapchat: Brokerages Find New Target Demographic in Recent College Grads

With graduation season upon us, college seniors are looking forward to beginning life in the “real world.” From beginning new jobs to renting new apartments and managing their own finances, graduating seniors are facing one of the most pivotal times of their lives. Capitalizing on this important transition, brokerage firm Charles Schwab targets the young […]

Trending Now: Mascot Cutouts on Social Media

With the increased usage of social media ambassadors and rewards programs across the industry, universities continue to launch cutting-edge efforts to engage their supporters both online and off. Most recently, mascot cutouts are working their way into selfies, event photos and vacation scenes around the world. Colleges are encouraging their alums to participant in social media photo contests by […]

Six Tips for a Successful Facebook Live Event

Facebook users collectively watch more than 100 million hours of video every day on the social network, including broadcasts from Facebook Live. While most every university understands that it must incorporate a multimedia element into its Facebook posts, Facebook Live has emerged as an innovative way to do so, allowing schools to live stream events, […]

Six Ideas for Engaging Alumni Using Facebook Live

Launched in April 2016, Facebook Live allows the most-used social network’s users to share up to eight hours of live video with their followers and friends. According to a Facebook spokesperson, the vast majority of these recordings come from people instead of public figures and publishers, and the number of people broadcasting live at any […]

Can You Hear Me Now? SoundCloud and Digital Alumni Social Networks

Even as most universities have cultivated an active presence on traditional online platforms such as Twitter, LinkedIn and Facebook, new and different digital arenas are emerging with the potential to foster greater alumni engagement, networking and, ultimately, giving. Whether through SoundCloud or proprietary alumni platforms, Emory, NYU and OSU have recently delved further into the […]