Alumni Monitor


Engaging Alumni in 140 Characters or Fewer

In our recent Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time report Corporate Insight explores the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. Here, we highlight key findings on how schools can publicize their Twitter profiles effectively, provide engaging content while maintaining […]

Schwab on Snapchat: Brokerages Find New Target Demographic in Recent College Grads

With graduation season upon us, college seniors are looking forward to beginning life in the “real world.” From beginning new jobs to renting new apartments and managing their own finances, graduating seniors are facing one of the most pivotal times of their lives. Capitalizing on this important transition, brokerage firm Charles Schwab targets the young […]

Trending Now: Mascot Cutouts on Social Media

With the increased usage of social media ambassadors and rewards programs across the industry, universities continue to launch cutting-edge efforts to engage their supporters both online and off. Most recently, mascot cutouts are working their way into selfies, event photos and vacation scenes around the world. Colleges are encouraging their alums to participant in social media photo contests by […]

Six Tips for a Successful Facebook Live Event

Facebook users collectively watch more than 100 million hours of video every day on the social network, including broadcasts from Facebook Live. While most every university understands that it must incorporate a multimedia element into its Facebook posts, Facebook Live has emerged as an innovative way to do so, allowing schools to live stream events, […]

Six Ideas for Engaging Alumni Using Facebook Live

Launched in April 2016, Facebook Live allows the most-used social network’s users to share up to eight hours of live video with their followers and friends. According to a Facebook spokesperson, the vast majority of these recordings come from people instead of public figures and publishers, and the number of people broadcasting live at any […]

Can You Hear Me Now? SoundCloud and Digital Alumni Social Networks

Even as most universities have cultivated an active presence on traditional online platforms such as Twitter, LinkedIn and Facebook, new and different digital arenas are emerging with the potential to foster greater alumni engagement, networking and, ultimately, giving. Whether through SoundCloud or proprietary alumni platforms, Emory, NYU and OSU have recently delved further into the […]

Three Universities Feature Guest Takeovers

Alumni associations have a unique opportunity to involve social media savvy graduates in a number of social media channels. Last year, Alumni Monitor highlighted the creative way that Ithaca College engages its Instagram users and multiple stakeholders in the collegiate experience by hosting takeovers with guests ranging from a seeing-eye dog to alumni in other […]

Engaging Young Alumni on Snapchat

As reported in the April Alumni Monitor Update, Rutgers University now offers an official Snapchat account, @RutgersU, joining a number of institutions promoting themselves with the app that has surpassed Instagram in popularity among teens. This impressive shift in popularity, according to Business Insider, can be attributed to the desire to watch mobile video, which […]

Five Alumni Associations That Nailed March Madness on Facebook

College athletics, particularly basketball and football, are a big source of pride for alumni. Large college sporting events are a great opportunity for alumni associations to galvanize their audiences, and it doesn’t get any bigger than March Madness. The 2016 NCAA basketball tournament lived up to the hype, delivering bracket-busting upsets, Cinderella runs and last-second […]