Alumni Monitor


The Final Countdown to June 30: A Case Study of William and Mary’s 31% Undergraduate Alumni Participation Challenge

Toward the end of fiscal year 2017, colleges and universities within the Alumni Monitor coverage group promoted giving challenges, gift giveaways and crowdfunding projects to garner additional support before the June 30th giving deadline. William and Mary launched an undergraduate alumni participation challenge to help increase the participation rate to 31% from last year’s 28.7%. Though […]