Alumni Monitor

 

University of Virginia Embraces Augmented Reality Technology with New Mobile Feature

While universal adoption of mobile-friendly technology among alumni associations lags behind other industries, University of Virginia’s new mobile app feature looks to reshape how schools spark alumni participation and engagement. Through augmented reality technology, the feature allows alumni to take a video or picture with a 3-D hologram of the university’s mascot, the Cav Man. […]

Grabbing Alumni Attention through Hard-Copy Magazines

In our recent A New Era of Alumni Magazines: A Survey of Hard-Copy Publications brief, Corporate Insight surveys hard-copy magazines from eight coverage group schools and presents best practices for creating engaging hard-copy alumni publications in the digital age. Here, we highlight key findings on online engagement as well as spotlight the Ohio State University, […]

Alumni Year in Review – Trends and Campaign Highlights

2015 TRENDS A Year of Redesigning: Eight schools redesigned their websites over the course of 2015. In January, Montclair overhauled its private alumni network, MONTCLAIRconnect, by improving navigation and increasing the imagery on the site. In June, Boston University updated its site by adding responsive design, restructuring the site’s navigation and updating the color scheme. […]