Alumni Monitor

 

Dedicated Microsites Make It Easy to Find Alumni Volunteer Opportunities

In our recent Alumni Volunteerism: Transitioning into the Digital Era brief, Corporate Insight presents four best practices on alumni volunteerism, drawing from our Alumni Monitor Updates, which track 45 schools with a wide range of endowment sizes.  Here, we highlight key findings on volunteer opportunity findability as well as spotlight the Ohio State University, a […]

Make the Most of Alumni Messaging: Email Best Practices

In our recent Email Best Practices: Let’s Connect! brief, Corporate Insight reviews several hundred emails from colleges and universities and examines current best practices in alumni email outreach, highlighting those schools and marketing messages that stand out in alums’ ever-filling inboxes. Here, we highlight key findings on email design as well as spotlight Davidson College, a […]

Engaging Alumni in 140 Characters or Fewer

In our recent Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time report Corporate Insight explores the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. Here, we highlight key findings on how schools can publicize their Twitter profiles effectively, provide engaging content while maintaining […]

Introducing the Alumni Monitor Online Marketplace

Alumni Monitor is excited to announce the launch of our new online marketplace, featuring research on emerging trends and new developments in the alumni relations field. The eCommerce site will allow colleges and universities with any budget to use our actionable research for more effective alumni communication and engagement. Read the news release to learn more […]

Inclusion, Not Solicitation: Chris Vlahos Recommends a New Approach to Alumni Outreach

In his keynote speech at the 2016 Council of Alumni Marketing and Membership Professionals (CAMMP) annual conference, Chris Vlahos, a senior consultant at fundraising consulting firm Marts & Lundy, discussed flaws in alumni associations’ traditional outreach techniques based on his experience at the Ohio State University Alumni Association and recommended a new message of value and inclusion instead.

5 Creative Twists to Optimize Hardcopy Mailings

Direct mail is over seven times more effective than digital, including email, social media and mobile, channels. But what makes a piece of direct mail stand out among the abundance of bills, magazines and other junk in an alum’s mailbox? After reviewing several hundred pieces of collateral from our Alumni Monitor coverage group, we have […]

Topics: Alumni Outreach 

Hark! An Alumni Email Newsletter Examined

Email correspondence can be a key driver in the relationship between colleges and their alumni, and has proven to be an effective way to disseminate information and engage users. In the current landscape, however, every seemingly worthwhile cause tries to motivate actions and generate engagement via email, making it difficult for the messages from any […]

Topics: Alumni Outreach 

Rewards Programs Can Help Universities with Online Alumni Participation

What do Twitter, gift cards and Amy Schumer tickets have in common? Enterprising colleges are encouraging their alums to share social media content and complete other miscellaneous activities through rewards programs to unlock these prizes and more in cutting-edge efforts to boost alma-mater-alumni interactions over social media. Rewards programs like these improve alumni relations by […]