Alumni Monitor

 

Alumni Associations Kick Off with Bowl Season

Each year, alumni across the country rally to support their alma maters in the NCAA basketball tournament. With its dramatic upsets and buzzer beaters, March Madness is consistently one of the most exciting tournaments in collegiate sports. University alumni associations should use this opportunity to bolster support and spark engagement among their base during the […]

University of Virginia Embraces Augmented Reality Technology with New Mobile Feature

While universal adoption of mobile-friendly technology among alumni associations lags behind other industries, University of Virginia’s new mobile app feature looks to reshape how schools spark alumni participation and engagement. Through augmented reality technology, the feature allows alumni to take a video or picture with a 3-D hologram of the university’s mascot, the Cav Man. […]

Administering a Successful Alumni Survey: A Case Study of Trinity College

Colleges and universities often survey alumni for feedback on events, website design and overall engagement between alumni and their alma maters. Most recently, Trinity completed a survey to help improve its alumni experience, promoted through an alumni homepage section. The survey—powered by Resonance Research—asked a series of 35 questions to understand how alumni interact with […]

Happy Hour on the Hudson: A Missed Opportunity for Alumni Engagement?

What better way to spend a Thursday night than on a boat in the middle of the Hudson River with live music, unlimited snacks and drinks, and 600 alumni, friends, family and university supporters? On July 20, Bucknell University, Wake Forest University, the University of Notre Dame, Boston College, University of Louisville and University of […]

Engaging Alumni in 140 Characters or Fewer

In our recent Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time report Corporate Insight explores the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. Here, we highlight key findings on how schools can publicize their Twitter profiles effectively, provide engaging content while maintaining […]

Grabbing Alumni Attention through Hard-Copy Magazines

In our recent A New Era of Alumni Magazines: A Survey of Hard-Copy Publications brief, Corporate Insight surveys hard-copy magazines from eight coverage group schools and presents best practices for creating engaging hard-copy alumni publications in the digital age. Here, we highlight key findings on online engagement as well as spotlight the Ohio State University, […]

OSU’s Personalized Avatar Celebrates Graduation and Alums’ Future Plans

To celebrate the newest members of the Ohio State University’s alumni association, the university launched BuckeyeBuilder, a tool that allows recent grads to personalize their own buckeye avatars while also mining information about their post-grad plans. This provides another avenue for the alumni association to stay in touch with young alums. Buckeye Builder Homepage After […]

Trending Now: Mascot Cutouts on Social Media

With the increased usage of social media ambassadors and rewards programs across the industry, universities continue to launch cutting-edge efforts to engage their supporters both online and off. Most recently, mascot cutouts are working their way into selfies, event photos and vacation scenes around the world. Colleges are encouraging their alums to participant in social media photo contests by […]