Alumni Monitor

 

Engaging Alumni in 140 Characters or Fewer

In our recent Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time report Corporate Insight explores the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. Here, we highlight key findings on how schools can publicize their Twitter profiles effectively, provide engaging content while maintaining […]

Grabbing Alumni Attention through Hard-Copy Magazines

In our recent A New Era of Alumni Magazines: A Survey of Hard-Copy Publications brief, Corporate Insight surveys hard-copy magazines from eight coverage group schools and presents best practices for creating engaging hard-copy alumni publications in the digital age. Here, we highlight key findings on online engagement as well as spotlight the Ohio State University, […]

OSU’s Personalized Avatar Celebrates Graduation and Alums’ Future Plans

To celebrate the newest members of the Ohio State University’s alumni association, the university launched BuckeyeBuilder, a tool that allows recent grads to personalize their own buckeye avatars while also mining information about their post-grad plans. This provides another avenue for the alumni association to stay in touch with young alums. Buckeye Builder Homepage After […]

Schwab on Snapchat: Brokerages Find New Target Demographic in Recent College Grads

With graduation season upon us, college seniors are looking forward to beginning life in the “real world.” From beginning new jobs to renting new apartments and managing their own finances, graduating seniors are facing one of the most pivotal times of their lives. Capitalizing on this important transition, brokerage firm Charles Schwab targets the young […]

Trending Now: Mascot Cutouts on Social Media

With the increased usage of social media ambassadors and rewards programs across the industry, universities continue to launch cutting-edge efforts to engage their supporters both online and off. Most recently, mascot cutouts are working their way into selfies, event photos and vacation scenes around the world. Colleges are encouraging their alums to participant in social media photo contests by […]

He’ll Be There for You: Jon Bon Jovi and MTVU Announce Commencement Crashing Contest

MTVU and Jon Bon Jovi recently announced a contest for graduating seniors to win a Bon Jovi performance and commencement address from the rock star himself. From March 29 to April 23, students can enter by tweeting a photo of their favorite college moment with the hashtag #JBJReunionContest and their schools’ handles. MTVU will announce […]

Alumni Monitor’s Q4 2016 Campaign Tracker Review

As part of our Alumni Monitor service, Corporate Insight provides clients with a quarterly analysis of comprehensive university giving campaigns gathered through our proprietary campaign data tracking system. The Campaign Tracker offers an in-depth view of how higher education institutions are progressing toward their stated fundraising goals and highlights the tools, outreach efforts and solicitations […]

Six Tips for a Successful Facebook Live Event

Facebook users collectively watch more than 100 million hours of video every day on the social network, including broadcasts from Facebook Live. While most every university understands that it must incorporate a multimedia element into its Facebook posts, Facebook Live has emerged as an innovative way to do so, allowing schools to live stream events, […]