While universal adoption of mobile-friendly technology among alumni associations lags behind other industries, University of Virginia’s new mobile app feature looks to reshape how schools spark alumni participation and engagement. Through augmented reality technology, the feature allows alumni to take a video or picture with a 3-D hologram of the university’s mascot, the Cav Man. […]
In our recent Email Best Practices: Let’s Connect! brief, Corporate Insight reviews several hundred emails from colleges and universities and examines current best practices in alumni email outreach, highlighting those schools and marketing messages that stand out in alums’ ever-filling inboxes. Here, we highlight key findings on email design as well as spotlight Davidson College, a […]
In our recent Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time report Corporate Insight explores the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. Here, we highlight key findings on how schools can publicize their Twitter profiles effectively, provide engaging content while maintaining […]
As part of our Alumni Monitor service, Corporate Insight provides clients with a quarterly analysis of comprehensive university giving campaigns gathered through our proprietary campaign data tracking system. The Campaign Tracker offers an in-depth view of how higher education institutions are progressing toward their stated fundraising goals and highlights the tools, outreach efforts and solicitations […]
Alumni Monitor is excited to announce the launch of our new online marketplace, featuring research on emerging trends and new developments in the alumni relations field. The eCommerce site will allow colleges and universities with any budget to use our actionable research for more effective alumni communication and engagement. Read the news release to learn more […]
In his keynote speech at the 2016 Council of Alumni Marketing and Membership Professionals (CAMMP) annual conference, Chris Vlahos, a senior consultant at fundraising consulting firm Marts & Lundy, discussed flaws in alumni associations’ traditional outreach techniques based on his experience at the Ohio State University Alumni Association and recommended a new message of value and inclusion instead.
Almost all colleges and universities use email as one of the primary ways to reach their alumni. Our Emails Best Practices Report examines current best practices in alumni email outreach, highlighting those schools and marketing messages that have the best chance to break through the din and reach the hearts and minds of alumni. We […]