Alumni Monitor

CI Higher Education Blog

CI Higher Education Blog provides our clients with current and upcoming digital trends, news, and insights across higher education on a variety of digital topics including social media, development apps, campaigns, user experience best practices and other hot-button educational issues.

 

University of Virginia’s Swift Response to the Violence in Charlottesville

Following a violent white supremacist rally at the University of Virginia and the subsequent murder of a counterprotestor, schools are addressing their communities, students, parents and alumni across email, social media posts, magazine articles and press releases. UVA addressed the violence on its campus immediately, assuring alumni and supporters that the campus is a safe […]

CASE Summit 2017 Review

Held in San Francisco, this year’s CASE Summit for Leaders in Advancement explored the integration and impact of digital technologies. Conference speakers and thought leaders emphasized the need for collaboration between university groups to transform schools in a time of uncertainty and scrutiny, noting that technology in particular can help develop engaged students into engaged […]

Topics: Alumni 

How Schools Can Address Declining Student Attendance at Athletic Events

Since 2009, colleges and universities have observed a disturbing decline in average student attendance at football games, with a 7.1% average decrease across the board. This alarming trend is highlighted in a Bloomberg Businessweek article that cites recent statistics revealing average student attendance at Football Bowl Series, the top-tier of NCAA football, dropped for the […]

Topics: Special Events 

George Washington University Finishes “Making History” One Year Early

George Washington University announced at the end of June that its seven-year campaign, Making History: The Campaign for George Washington, finished one year early. In six years, the campaign raised a total of $1,023,690,000 from more than 66,900 donors, successfully surpassing its $1 billion goal by 2%. The campaign’s three pillars—Support Students, Enhance Academics and Break […]

Topics: Fundraising 

Dedicated Microsites Make It Easy to Find Alumni Volunteer Opportunities

In our recent Alumni Volunteerism: Transitioning into the Digital Era brief, Corporate Insight presents four best practices on alumni volunteerism, drawing from our Alumni Monitor Updates, which track 45 schools with a wide range of endowment sizes.  Here, we highlight key findings on volunteer opportunity findability as well as spotlight the Ohio State University, a […]

Make the Most of Alumni Messaging: Email Best Practices

In our recent Email Best Practices: Let’s Connect! brief, Corporate Insight reviews several hundred emails from colleges and universities and examines current best practices in alumni email outreach, highlighting those schools and marketing messages that stand out in alums’ ever-filling inboxes. Here, we highlight key findings on email design as well as spotlight Davidson College, a […]

Engaging Alumni in 140 Characters or Fewer

In our recent Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time report Corporate Insight explores the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. Here, we highlight key findings on how schools can publicize their Twitter profiles effectively, provide engaging content while maintaining […]

Grabbing Alumni Attention through Hard-Copy Magazines

In our recent A New Era of Alumni Magazines: A Survey of Hard-Copy Publications brief, Corporate Insight surveys hard-copy magazines from eight coverage group schools and presents best practices for creating engaging hard-copy alumni publications in the digital age. Here, we highlight key findings on online engagement as well as spotlight the Ohio State University, […]

OSU’s Personalized Avatar Celebrates Graduation and Alums’ Future Plans

To celebrate the newest members of the Ohio State University’s alumni association, the university launched BuckeyeBuilder, a tool that allows recent grads to personalize their own buckeye avatars while also mining information about their post-grad plans. This provides another avenue for the alumni association to stay in touch with young alums. Buckeye Builder Homepage After […]