Alumni Monitor

CI Higher Education Blog

CI Higher Education Blog provides our clients with current and upcoming digital trends, news, and insights across higher education on a variety of digital topics including social media, development apps, campaigns, user experience best practices and other hot-button educational issues.

 

Schwab on Snapchat: Brokerages Find New Target Demographic in Recent College Grads

With graduation season upon us, college seniors are looking forward to beginning life in the “real world.” From beginning new jobs to renting new apartments and managing their own finances, graduating seniors are facing one of the most pivotal times of their lives. Capitalizing on this important transition, brokerage firm Charles Schwab targets the young […]

Giving Day Challenges 2017: Five Stand-Out Ideas

Giving day season is in full swing for colleges and universities, with more than 15 schools in the Alumni Monitor coverage group hosting 24-hour fundraisers between February and March. After reviewing all giving day challenges within the Alumni Monitor coverage group, five campaign ideas stand out for engagement and creativity: 1) Boston University’s Babies and […]

He Was There for Them: Jon Bon Jovi Crashes FDU Graduation

Following a nation-wide contest that received hundreds of entries, Jon Bon Jovi crashed Fairleigh Dickinson University’s 74th annual commencement ceremonies with a mini acoustic set and a speech that encouraged graduates to take control of their own stories. “Today marks the end of one chapter of your life and the start of another,” Bon Jovi […]

Topics: Special Events 

Inside Brown University’s Brunonia Platform

In March, Brown University introduced a new Brunonia platform designed to help alumni manage their profiles, search events, make gifts and access giving resources (e.g., planned giving options) within a single website. The site provides a mix of both public and private content repurposed from the former separate alumni and giving websites in a more […]

Northwestern Celebrates National Student Athlete Day

To honor current and former student-athletes, Northwestern University launched a giving challenge on April 6’s National Student-Athlete Day to support the Northwestern Wildcat Excellence Fund, the unrestricted annual fund for athletics. A total of 520 donors participated, surpassing the goal of 472. As part of this challenge, Northwestern offered incentive gifts that increased in quality […]

Trending Now: Mascot Cutouts on Social Media

With the increased usage of social media ambassadors and rewards programs across the industry, universities continue to launch cutting-edge efforts to engage their supporters both online and off. Most recently, mascot cutouts are working their way into selfies, event photos and vacation scenes around the world. Colleges are encouraging their alums to participant in social media photo contests by […]

Alumni Monitor’s Q1 2017 Campaign Tracker Review

As part of our Alumni Monitor service, Corporate Insight provides clients with a quarterly analysis of comprehensive university giving campaigns gathered through our proprietary campaign data tracking system. The Campaign Tracker offers an in-depth view of how higher education institutions are progressing toward their stated fundraising goals and highlights the tools, outreach efforts and solicitations […]

James Madison University Picks Up Carpool Karaoke

Following the smash success of The Late Late Show’s Carpool Karaoke, in which host James Corden chauffeurs celebrity guests through a singalong, James Madison University spoofed the series for its second annual giving day, held March 14, 2017. JMU’s Carpool Karaoke features President Jonathan R. Alger, Senior Vice President of Student Affairs Mark Warner and […]

He’ll Be There for You: Jon Bon Jovi and MTVU Announce Commencement Crashing Contest

MTVU and Jon Bon Jovi recently announced a contest for graduating seniors to win a Bon Jovi performance and commencement address from the rock star himself. From March 29 to April 23, students can enter by tweeting a photo of their favorite college moment with the hashtag #JBJReunionContest and their schools’ handles. MTVU will announce […]