Alumni Monitor

CI Higher Education Blog

CI Higher Education Blog provides our clients with current and upcoming digital trends, news, and insights across higher education on a variety of digital topics including social media, development apps, campaigns, user experience best practices and other hot-button educational issues.

 

Dedicated Microsites Make It Easy to Find Alumni Volunteer Opportunities

In our recent Alumni Volunteerism: Transitioning into the Digital Era brief, Corporate Insight presents four best practices on alumni volunteerism, drawing from our Alumni Monitor Updates, which track 45 schools with a wide range of endowment sizes.  Here, we highlight key findings on volunteer opportunity findability as well as spotlight the Ohio State University, a […]

Make the Most of Alumni Messaging: Email Best Practices

In our recent Email Best Practices: Let’s Connect! brief, Corporate Insight reviews several hundred emails from colleges and universities and examines current best practices in alumni email outreach, highlighting those schools and marketing messages that stand out in alums’ ever-filling inboxes. Here, we highlight key findings on email design as well as spotlight Davidson College, a […]

Engaging Alumni in 140 Characters or Fewer

In our recent Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time report Corporate Insight explores the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. Here, we highlight key findings on how schools can publicize their Twitter profiles effectively, provide engaging content while maintaining […]

Grabbing Alumni Attention through Hard-Copy Magazines

In our recent A New Era of Alumni Magazines: A Survey of Hard-Copy Publications brief, Corporate Insight surveys hard-copy magazines from eight coverage group schools and presents best practices for creating engaging hard-copy alumni publications in the digital age. Here, we highlight key findings on online engagement as well as spotlight the Ohio State University, […]

OSU’s Personalized Avatar Celebrates Graduation and Alums’ Future Plans

To celebrate the newest members of the Ohio State University’s alumni association, the university launched BuckeyeBuilder, a tool that allows recent grads to personalize their own buckeye avatars while also mining information about their post-grad plans. This provides another avenue for the alumni association to stay in touch with young alums. Buckeye Builder Homepage After […]

Schwab on Snapchat: Brokerages Find New Target Demographic in Recent College Grads

With graduation season upon us, college seniors are looking forward to beginning life in the “real world.” From beginning new jobs to renting new apartments and managing their own finances, graduating seniors are facing one of the most pivotal times of their lives. Capitalizing on this important transition, brokerage firm Charles Schwab targets the young […]

Giving Day Challenges 2017: Five Stand-Out Ideas

Giving day season is in full swing for colleges and universities, with more than 15 schools in the Alumni Monitor coverage group hosting 24-hour fundraisers between February and March. After reviewing all giving day challenges within the Alumni Monitor coverage group, five campaign ideas stand out for engagement and creativity: 1) Boston University’s Babies and […]

He Was There for Them: Jon Bon Jovi Crashes FDU Graduation

Following a nation-wide contest that received hundreds of entries, Jon Bon Jovi crashed Fairleigh Dickinson University’s 74th annual commencement ceremonies with a mini acoustic set and a speech that encouraged graduates to take control of their own stories. “Today marks the end of one chapter of your life and the start of another,” Bon Jovi […]

Topics: Special Events 

Inside Brown University’s Brunonia Platform

In March, Brown University introduced a new Brunonia platform designed to help alumni manage their profiles, search events, make gifts and access giving resources (e.g., planned giving options) within a single website. The site provides a mix of both public and private content repurposed from the former separate alumni and giving websites in a more […]

Northwestern Celebrates National Student Athlete Day

To honor current and former student-athletes, Northwestern University launched a giving challenge on April 6’s National Student-Athlete Day to support the Northwestern Wildcat Excellence Fund, the unrestricted annual fund for athletics. A total of 520 donors participated, surpassing the goal of 472. As part of this challenge, Northwestern offered incentive gifts that increased in quality […]