Alumni Monitor

CI Higher Education Blog

CI Higher Education Blog provides our clients with current and upcoming digital trends, news, and insights across higher education on a variety of digital topics including social media, development apps, campaigns, user experience best practices and other hot-button educational issues.

Megan Rafferty

Megan is a Research Associate for Annuity Monitor and Life Insurance Monitor at Corporate Insight.

Author's Posts

 

Inclusion, Not Solicitation: Chris Vlahos Recommends a New Approach to Alumni Outreach

In his keynote speech at the 2016 Council of Alumni Marketing and Membership Professionals (CAMMP) annual conference, Chris Vlahos, a senior consultant at fundraising consulting firm Marts & Lundy, discussed flaws in alumni associations’ traditional outreach techniques based on his experience at the Ohio State University Alumni Association and recommended a new message of value and inclusion instead.