Since 2009, colleges and universities have observed a disturbing decline in average student attendance at football games, with a 7.1% average decrease across the board. This alarming trend is highlighted in a Bloomberg Businessweek article that cites recent statistics revealing average student attendance at Football Bowl Series, the top-tier of NCAA football, dropped for the […]
Where Should I Allocate My Gift? Notre Dame and Ohio State University Launch Online Quizzes to Help Alumni Decide
Many alumni face the same dilemma regarding giving to their alma matter: Where to allocate their donations? Most large universities boast multiple colleges as well as various scholarships, programs and projects. An article featured in CASE Currents magazine that highlights Directed Giving argues that potential donors typically have three basic questions: Where does my gift go? How will it make a difference? and Why does the school deserve my support? While the second two questions can be difficult to answer quickly and simply, universities can more easily address the first.
Even as most universities have cultivated an active presence on traditional online platforms such as Twitter, LinkedIn and Facebook, new and different digital arenas are emerging with the potential to foster greater alumni engagement, networking and, ultimately, giving. Whether through SoundCloud or proprietary alumni platforms, Emory, NYU and OSU have recently delved further into the […]
The 2016 Summer Olympics in Rio de Janeiro concluded on Sunday, August 21, capping a historic games for Team USA who captured a record-high 121 total medals. The passionate excitement for the Olympic games is a fantastic opportunity for colleges to stimulate alumni interest in their school. Among the thousands of athletes who competed in […]
Most alumni remember their collegiate years fondly, but this tendency can be even more pronounced in the case of alumni who played sports in college. For the overwhelming majority of collegiate athletes, their years competing at college represent the furthest they ever advance in their sport, the highest level of competition they ever experience and […]