Alumni Year in Review – Trends and Campaign Highlights

Michelle Ammirati by on Jan 11, 2016

technology_alumni.jpg2015 TRENDS

  • A Year of Redesigning: Eight schools redesigned their websites over the course of 2015. In January, Montclair overhauled its private alumni network, MONTCLAIRconnect, by improving navigation and increasing the imagery on the site. In June, Boston University updated its site by adding responsive design, restructuring the site’s navigation and updating the color scheme. Emory University made similar public site changes, with the addition of a redesigned private alumni site. In July, Villanova revamped its Alumni Community private site, launching a responsive and fully integrated alumni portal. In August, Lafayette College and Northeastern University both revamped their public alumni association websites by adding responsive design and new navigation. In November, Holy Cross and William and Mary joined many other schools in adding responsive design and restructured navigation to their public alumni association sites.
  • Crowdfunding Makes a Splash: Cornell and Northwestern both promoted crowdfunding platforms in June as a way to raise money for student projects. Cornell’s crowdfunding platform – Small Projects, Big Impact – lists information on student projects in need of funding with an overview page displaying donors, the days remaining and a link to donate. Northwestern’s Catalyzer platform lists current student projects with a percentage of received funding, the number of donors and the days left to raise money. The platform is accessible from the Annual Giving page. Emory launched its own crowdfunding platform called Momentum in July, and George Washington released its Colonial Crowdfunding platform in November.
  • Giving Tuesday Closes Out the Year: Kenyon, Northwestern and Rutgers integrated microsites into their alumni platforms for Giving Tuesday. Kenyon held a Bell-a-Thon, raising more than $70,000. Every hour, the institution rang the bell for each donor and recognized them in a live broadcast. Northwestern advertised its drive using #CATSGiveBack, which raised more than $500,000 from more than 1,600 donors. Rutgers held its first Giving Day on Giving Tuesday with a 24-hour challenge. Bentley University raised $13,500 from almost 100 donors on Giving Tuesday and used social media to advertise its success. Montclair added a promotional banner for the day while UNC held a Tar Heel Tuesday event with more than 1,000 donors contributing $235,902. Penn State raised $196,000 on Giving Tuesday and posted on social media during the event using #PSUGivingTue. Temple and Tufts also participated, raising more than $100,000 each from 350 donors and 1,700 donors, respectively.

2015 GIVING CAMPAIGN HIGHLIGHTS

Lafayette Launched Live Connected Lead Change Campaign

In January 2015, Lafayette launched a microsite for its Live Connected, Lead Change giving campaign. The institution aimed to raise $400 million with goals to connect liberal arts and engineering, foster innovation, create campus community, support the annual fund and help emerging initiatives. The school highlighted how funds would help each goal on a Priorities page.

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Live Connected Lead Change Campaign Microsite

Holy Cross Launched “Become More” Campaign

College of the Holy Cross launched the “Become More” campaign in October 2015, aiming to raise $400 million by 2020. The organization has received $214 million gifts and commitments thus far to help meet the six goals outlined on the Campaign Priorities page on the school’s responsive microsite. The campaign goals include inspiring creative teaching and learning, assisting athletics and health and wellness programs and supporting the Jesuit identity, among others.

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Become More Microsite Homepage

Brown Together Campaign

Brown University launched a new campaign in November 2015 to raise $3 billion of financial support for students, faculty and staff as well as funding for campus infrastructure and student gift initiatives. Brown Together does not have an end date goal and hopes to promote innovative research and educational opportunities. The school launched a microsite for the campaign and has already raised $950 million dollars during its quiet phase.

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Brown Together Microsite

William and Mary Launched For the Bold

William and Mary unveiled a $1 billion giving campaign with a 2020 goal date. For the Bold has already raised $532 million during its quiet phase and officially launched on Homecoming Weekend 2015. The institution hopes to strengthen alumni engagement and garner 40% participation from alumni in support of scholarships, athletics and academic programs and initiatives.

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For the Bold Campaign Homepage

For more information on Alumni Monitor and our research on alumni outreach and engagement, please contact Dana Peterson at dpeterson@corporateinsight.com or visit us at alumnimonitor.corporateinsight.com.

About The Author

Michelle Ammirati

Michelle is an Analyst for Healthcare Monitor at Corporate Insight. Read more