Alumni Website Review: Stanford University

by on Apr 13, 2016

stanford_alumni_logo.jpgStanford lives up to its reputation as an innovative, tech-forward university with a sleek, informative and resource-rich website for alumni. The site’s main navigation menu highlights the school’s key alumni resources, focusing on the alumni community, activities, careers, news and volunteering. Login to My Stanford, the online alumni portal, appears within the main menu and offers university email and access to a personalized alumni network. The site is optimized across desktop, tablet and mobile devices—a critical requirement given the diverse audience the site is reaching.

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Stanford Alumni Homepage (Top)

Let’s take a closer look at the plethora of alumni resources Stanford offers on its website:

Homepage

The homepage has a clean design, promoting alumni initiatives, success stories and key resources. The top of the page highlights alumni volunteering programs, Stanford Magazine and My Stanford, along with various entry points into the alumni network, including the school’s LinkedIn group.

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Stanford Alumni Homepage (Middle)

The homepage also integrates multimedia and social media elements to boost engagement. Videos reinforce one of the site’s key themes—keep growing and learning—and depict the school’s rich history. A live feed embeds content from the alumni association’s Instagram account as well.

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Stanford Alumni Homepage (Bottom)

Community

The school offers a robust alumni directory along with a fully searchable list of classes, groups and communities that alumni can join online. A broad alumni discussion forum also appears alongside the Book Salon, a forum specifically for avid readers.

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Stanford Alumni Community

Activities

Stanford places an emphasis on connecting alumni, and this is not limited to online forums. The alumni association utilizes a variety of initiatives and events to bring alumni together. Currently, the school’s key collaborative initiative is Stanford+Connects, a 16-city digital global tour featuring Stanford-style micro lectures and seminars that seek to connect alumni of all ages.

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Stanford+Connects Microsite

The school’s deep catalogue of alumni events is clearly organized according to type. These include reunions, casual events, local alumni gatherings, travel/study programs and on-campus alumni events, all described with adequate detail.

Careers

Stanford offers a variety of alumni career resources for job seekers and employers alike. CareerConnect is the school’s headline program for alumni, providing access to exclusive job boards, internship opportunities, networking events, career coaches and custom tools (informational guides, videos, etc.) for career changers and entrepreneurs. The site also offers access to a local directory of alumni centers and the ability to plan alumni networking events.

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Stanford CareerConnect Portal

News

Stanford Magazine is a bi-monthly publication that contains the latest university news and events; tech, medical and other research discoveries; and custom articles by students and alumni. The magazine is the centerpiece of the school’s alumni communication efforts and is complemented by the new Stanford Out Loud podcast series. Stanford successfully highlights alumni newsletter subscriptions and social media pages throughout the site.

Volunteering

The university places an emphasis on alumni volunteering programs and initiatives. Volunteer stories and profiles are promoted front and center on the homepage and a wide variety of opportunities are featured on the site. Volunteer opportunities are broken down into six categories—communities, classmates, students, arts/history, hospitals and fundraising—and alumni are able to search and sign up directly through the site.

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Stanford Beyond the Farm Volunteer Initiative

For more information on Alumni Monitor and our research on alumni outreach and engagement, please contact Dana Peterson at dpeterson@corporateinsight.com or visit us at alumnimonitor.corporateinsight.com.