Alumni Monitor’s Q4 2016 Campaign Tracker Review

Amanda Kohn by on Feb 08, 2017

As part of our Alumni Monitor service, Corporate Insight provides clients with a quarterly analysis of comprehensive university giving campaigns gathered through our proprietary campaign data tracking system. The Campaign Tracker offers an in-depth view of how higher education institutions are progressing toward their stated fundraising goals and highlights the tools, outreach efforts and solicitations that have proven successful. Let’s take a look at some of the Q4 2016’s most notable moments:

Our Campaign Tracker shows that only one school ended its giving campaign in Q4. Case Western Reserve University completed its Forward Thinking campaign in December 2016, but its final results have not yet been released. Out of our 28 other currently active campaigns (as of December 31, 2016):

  • 32% of active campaigns have reached more than $2 billion
  • 27 schools are more than halfway to their goals
    • Seven schools are at or above 90% completion
    • Two—Duke and Harvard—have already surpassed their goals by at least 5%
  • 10 campaigns have at least 100,000 donors
  • Three schools—Northeastern University, NYU and University of San Diego—launched or updated their crowdfunding platforms
  • One university—Wake Forest—extended its campaign from 2018 to 2020 and increased its goal from $600 million to $1 billion for WFU’s Reynolda Campus
  • The average percentage of alumni who donate (among campaigns that provide this info) is 49.6%

Keep checking the CI Higher Education Blog for updates from the Alumni Monitor Campaign Tracker, which aggregates and analyzes higher ed fundraising data across a series of verticals including total funds raised, percentage of goal completed, alumni participation, total number of donors, duration and other noteworthy elements.

For more information, please contact Dana Peterson at dpeterson@corporateinsight.com or visit us at alumnimonitor.corporateinsight.com.

About The Author

Amanda Kohn

Amanda is a Senior Research Associate for Alumni Monitor at Corporate Insight.

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