Alumni Monitor’s Q1 2017 Campaign Tracker Review

Amanda Kohn by on Apr 19, 2017

As part of our Alumni Monitor service, Corporate Insight provides clients with a quarterly analysis of comprehensive university giving campaigns gathered through our proprietary campaign data tracking system. The Campaign Tracker offers an in-depth view of how higher education institutions are progressing toward their stated fundraising goals and highlights the tools, outreach efforts and solicitations that have proven successful. Let’s look at some of the Q1 2017’s most notable moments:

Our Campaign Tracker shows that two schools, Case Western Reserve University and University of Chicago, extended their giving campaigns in Q1. As reported in the last review, Case Western initially completed its Forward Thinking campaign in December 2016; however, a university representative informed us that the campaign has been extended once again with no new set end date. University of Chicago raised its Inquiry and Impact campaign by $500 million to a new total goal of $5 billion. Out of our 29 currently active campaigns (as of March 31, 2017):

  • 31% of active campaigns have reached more than $2 billion
  • 28 schools are more than halfway to their goals
    • Nine schools are at or above 90% completion
    • Three—Duke, Harvard and Villanova—have already surpassed their goals by at least 5%
  • 10 campaigns have at least 100,000 donors
  • Six schools—FSU, Holy Cross, Lafayette, NYU, University of Chicago, and William and Mary— hosted a giving day
  • Four university schools—Brown, GW, Villanova and Williams—launched or completed a giving challenge separate from a giving day
  • The average percentage of alumni who donate (among campaigns that provide this info) is 50%

Keep checking the CI Higher Education Blog for updates from the Alumni Monitor Campaign Tracker, which aggregates and analyzes higher ed fundraising data across a series of verticals, including total funds raised, percentage of goal completed, alumni participation, total number of donors, duration and other noteworthy elements.

For more information, please contact Dana Peterson at dpeterson@corporateinsight.com or visit us at alumnimonitor.corporateinsight.com.

About The Author

Amanda Kohn

Amanda is a Senior Research Associate for Alumni Monitor at Corporate Insight. Read more