Venmo, Meet Higher Ed
Posted on July 28, 2016
Universities are getting into the mobile mindset and alumni development should be no exception. When it comes to engaging millennial alumni, the shift to mobile becomes essential. With that said, Corporate Insight’s “Gifting on the Go” report could only identify a select few colleges across the country that are utilizing mobile giving methods. With the recent npENGAGE report showing a 45% increase from 2014 to 2015 in donations made on mobile devices, it’s time for innovation in alumni development to become mainstream.
From text giving to Venmo transfers, these unconventional mobile payment options open the lines of communication between alumni associations and an untapped target audience.Click here to read the full article...