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Using Email to Reach Alumni? Best Practices for Effective Outreach

Posted on July 19, 2016

CASE

Institutions have innumerable options for reaching alumni online. Social communities from Facebook to Twitter to Instagram and beyond offer quick-fire ways to transmit news and ideas. Despite this, most institutions continue to use the first (and in many ways, still primary) digital messaging tool, email, as a key way to reach alumni.

Email is used for fundraising, career development, newsletters, engagement and a variety of other messages with specific goals. This deluge of email can make it difficult for alumni to focus on and respond to the messages your institution wants to share.

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