Alumni Monitor

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Universities using emojis for alumni engagement

Posted on February 10, 2017

Despite their nearly 20-year history, over the past two years in particular, emojis have taken the world by storm. Clocking in with about 6 billion daily usages, emojis further cemented their place in the typographic landscape (and millions’ smartphone keypads) when in 2015, Oxford Dictionaries named the “face with tears of joy” emoji its word of the year. Since then, companies, celebrities and schools have capitalized on these smiling, frowning, laughing and crying faces by partnering with third-party companies, such as Priceless Misc, Swyft Media and Snaps Media, to launch branded emoji keyboards, complete with GIFs, emojis and stickers of the brand’s logos, mascots, and other identifiable elements.

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