Alumni Monitor

Alimni Monitor News

Corporate Insight's Alumni Monitor News Mentions

Alumni Magazines in the New Social Era

Posted on January 04, 2017

As publications increasingly transition from print to digital, research from Corporate Insight’s Alumni Monitor shows that hard-copy magazines remain an effective method of outreach, helping schools alert alumni and supporters about recent news upcoming events, and enticing increased donations. A New Era of Alumni Magazines: A Survey of Hard-Copy Publications examines hard-copy alumni magazines of eight prominent schools from the Alumni Monitor coverage group including Columbia University, Harvard University, Lafayette College, The Ohio State University, University of Rhode Island, Syracuse University, University of Virginia and The College of William and Mary. The report looks at trends in advertisement and promotion types, distribution frequency and interactive content such as quizzes or polls.

Click here to read the full article...